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Industrie : 15 entreprises labellisées « Malagasy ny Antsika »

Le Syndicat des Industries de Madagascar (SIM) s’engage dans une vaste campagne visant à promouvoir son label « Malagasy ny Antsika ». Les membres du syndicat mettront en avant leurs produits pendant un mois et demi.

Les industriels malagasy savent produire de la qualité. C’est ce que s’apprêtent à démontrer les membres du Syndicat des Industries de Madagascar (SIM) de mi-mai à fin juin à l’occasion du lancement de son label « Malagasy ny Antsika ».

Le vice-président du SIM, Christian Rajaosafara, en charge de ce projet explique que l’objectif de cette campagne est de faire connaître aux Malgaches les produits labélisés « Malagasy ny Antsika » et surtout d’inciter les consommateurs à les acheter. « Une quinzaine d’industries portent actuellement ce label», confie-t-il.

Selon les explications du vice-président du SIM, le label « Malagasy ny Antsika » est toujours associé à trois concept à savoir en premier lieu la qualité. L’industriel doit garantir la qualité de son produit durablement. En principe, lorsqu’une entreprise obtient ce label, cela signifie que ce sont toutes les gammes de ses produits qui sont homologuées par le SIM.

CROISSANCE ECONOMIQUE

L’opérateur doit également produire de la valeur ajoutée et générer des emplois. Le SIM tient particulièrement à cet aspect parce que les industries malagasy constituent un maillon de la croissance économique de Madagascar. Enfin, ce label sous-entend que l’opérateur respecte l’éthique industrielle.

La campagne du SIM coïncide avec la tenue du Salon de l’industrie de Madagascar du 21 au 24 juin prochain. Christian Rajaosafara indique que le syndicat s’appuiera sur cette manifestation pour asseoir la notoriété de ce label. Il explique que « Malagasy ny Antsika » est propre aux membres du syndicat. « Les produits labélisés ne le deviennent pas automatiquement, le producteur suit un long processus d’homologation. Une fois l’entreprise admise, elle doit le rester pour les années à venir », précise le vice-président.

A noter par ailleurs que le SIM, célébrant cette année son soixantième anniversaire, consacrera ses actions dans la promotion des produits « Made in Madagascar ». La mise en place de ce label constitue l’aboutissement des efforts entrepris par les membres visant à donner une bonne image du « Vita Malagasy »

DIDIER RAMBELO

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