Infrastructure hôtelière : Un établissement quatre étoiles en vue à Tana

Les majors mondiaux de l’hôtellerie veulent s’implanter à Madagascar. Bon nombre d’entre eux se sont rendus dans la Grande île pour prospecter.
Présente dans plus de 45 pays à travers le monde, la chaine hôtelière Golden Tulip qui fait partie du groupe hôtelier chinois Louvres Hôtel (dans le top 10 des grands établissements du monde), projette également d’ouvrir un établissement de type quatre étoiles à Antananarivo. Son président, Alain Sebah, en pleine prospection comme d’autres grosses pointures du secteur, n’a pas manqué de présenter cette intention à Ambodivona, récemment. «L’Afrique est une priorité pour nos investissements car c’est le continent de demain. Nos enseignes sont déjà présentes en Afrique de l’Est, notamment en Éthiopie, au Kenya ou encore en Tanzanie. Alors pourquoi pas à Madagascar ?», a-t-il lancé.


Golden Tulip n’est d’ailleurs pas la seule à manifester son intérêt à s’installer dans la Grande île. D’autres groupes comme Sun Resort, dans l’hôtellerie de luxe à l’île Maurice comme aux Maldives éprouve également le même intérêt. Tout comme la multinationale Suisse Movenpick ou encore le groupe Hyatt, déjà présent dans plus de 50 pays.
Un engouement qui n’a pas manqué de ravir le ministre du Tourisme Roland Ratsiraka qui évoque d’ailleurs la nécessité d’augmenter les infrastructures d’accueil des touristes. «Pour atteindre les objectifs clés de 500.000 visiteurs en 2019, 10.000 chambres supplémentaires répondant aux normes internationales, sont indispensables. Une augmentation significative des investissements dans les infrastructures hôtelières est donc primordiale afin de répondre favorablement à la demande», a-t-il souligné.
Un opérateur immobilier malgache projette de construire un complexe hôtelier et a profité de cette prospection de ces grandes enseignes pour voir les propositions d’affaires qu’ils peuvent discuter ensemble. «Il y a deux types de gestion différente dans le cas de ces groupes internationaux à savoir, la gestion de l’enseigne ou du patrimoine immobilier. Ainsi, soit, ils prospectent pour trouver les opportunités de partenariat pour la gestion d’un établissement hôtelier existant avec tous les standards de leur marque, soit, ils nouent des contrats avec un promoteur immobilier», a précisé Éric Robson Andriamihajamananirina, directeur général de l’Economic Development Board of Madagascar (EDBM).


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